Red Bull Interactive Video Screens

An opportunity to unite brand recognition with an immersive user experience through large format touch screens.
IMPLEMENTATION
Two Interactive video microtile walls at X-Games LA (2013) and industry trade shows
Contained video, photography, and social content Placed in a high traffic area

Telling the Story

CONSUMER INSIGHTS
Introduction to Red Bull consumers and retail opportunities

LARGE FORMAT
Built with 12"x12" microtiles combined to create a projection surface of 5'x3'

An Experience with Wings

COMBINING THE BRAND WITH LARGE FORMAT
Red Bull is a brand associated with extreme sports and concerts. Putting the experience in a trade show setting was both on brand while it encouraged exploring consumer insights.